English/Digital marketing in Lisbon
Paid traffic · Websites · Lisbon · In English
Digital marketing in Lisbon, run by the person doing the work.
Google Ads, Meta Ads, ChatGPT ads, websites and the measurement that tells you which of them paid off. Based in Lisbon, reporting in English.
I run digital marketing for businesses trading in Portugal: paid traffic, the website behind it and the measurement that shows what the money bought. I am based in Lisbon, I work as one consultant rather than an agency, and I report in English.
If you are looking for a digital marketing agency in Lisbon, the difference here is that the person you brief is the person in the ads account. Nothing is relayed, and nothing is marked up through a chain of suppliers.
What is included
Four things, in this order
- Measurement first: GA4, conversion events and consent, so the campaign can be judged at all.
- The page that receives the click: there is no campaign that fixes a landing page nobody acts on.
- Campaigns: Google Ads for demand that already exists, Meta Ads for demand that has to be created, ChatGPT ads where the audience has moved.
- Reporting you can check: what was spent, what came in, and what I would stop doing.
Why measurement comes before budget
Most accounts I am asked to look at cannot answer a simple question: which campaign produced the last ten enquiries. Without conversion tracking, paid traffic is a monthly invoice with a graph attached. With it, the decisions become obvious, and usually the first decision is to switch something off.
In Portugal this also has a legal side. Analytics and advertising cookies need consent, and consent has to be asked for in a way that holds up. I set that up as part of the work, not as an afterthought.
The Portuguese market, specifically
Costs per click here are lower than in the United Kingdom or Germany, and so are the volumes. That combination rewards precision: narrow campaigns, written in European Portuguese, pointed at pages that match the search. It punishes the opposite, because a broad campaign burns a small budget before it learns anything.
Ad copy is the part most often got wrong by foreign owners. Portuguese translated from English reads as translated, and in a market this size the reader has alternatives one click away.
Where paid traffic stops being the answer
Paid traffic rents attention. The moment you stop paying, it ends. For most businesses in Portugal the sensible arrangement is both: ads for the demand you need this quarter, and SEO for the demand you want to stop paying for. If you only have budget for one, I will tell you which one on the first call, and it is not always mine to sell.
Questions
Frequently asked questions
Do you run the ads yourself?
Yes. The account is yours, the billing is yours, and I work inside it. If we stop working together you keep everything, including the history.
Which platforms do you work with?
Google Ads, Meta Ads and ads inside ChatGPT. Which of them makes sense depends on whether people are already searching for what you sell.
Can you write the ads in Portuguese?
Yes, in European Portuguese. Ad copy translated from English is the fastest way to waste a budget in this market.
How do I know whether it worked?
GA4 and conversion events set up before the first euro is spent, with consent handled properly under the GDPR. If the measurement is not in place, we put it in place first.
Is there a minimum budget?
There is a point below which paid traffic tells you nothing, and it depends on the cost per click in your sector. I say on the first call whether your budget is above it.
Next
Where to go from here
Next step
Spending on ads without knowing what they return?
We start by looking at the account and the measurement behind it.
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